What is a Changemaker?

A Changemaker is someone who is relentless about creating positive change in the lives of others – whether in personal or professional lives. To be able to do that, it’s important to take your business very seriously and build the brand and business that shows credibility and professionalism! You have specialism that others can benefit from, so don’t be the best kept secret in the world, but rather share your important message strategically and efficiently.

Progress Only Comes with Change!

10 Week Changemaker Project - Strategic Business Development Project

Project Start Date: 29th May 2020

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Changemaker Project

The Changemaker Project is a 10-week Business Development Project, that will enable you to build and showcase your business and services with absolute clarity, consistency and credibility. You get bitesize training sessions, business strategy formula for easy-to-implement processes, technical training and advice, support and ideas from like-minded people, and lots of motivation and resilience to become and stay a real changemaker.

Powerful Personal Brand & Online Marketing Strategy

Each business requires its on meaningful strategy and process to acquire clients or partners. Passion for what you do on its own is not enough, but rather, with a consistent and powerful brand and strategy you will be able to reach the key decision-makers quicker. Be the chased, not the one who is chasing!

This unique Changemaker Project enables you to:

  • Leverage your core vision, passion and talent
  • Create a movement that drives real change
  • Position yourself as the specialist in your field
  • Showcase your expertise efficiently in a digital format
  • Grow your business through digital products and services
  • Automate your marketing for efficient growth
  • Attract the key decision makers
  • Follow up with leads with professional documentation
  • Use a converting sales formula in negotiations
  • Promote your services with confidence and authenticity

Stay true to what you believe in and actually create the change you want!

Changemaker Project Includes:

Comprehensive 10-week project with a range of education, inspiration and immediately implementable strategies and resources to transform your business.

  • Exclusive Business Advice and Consulting

  • Business Strategy Workbook

  • 5 Intensive Online Workshops

  • Bitesize Training for Easy Implementation

  • Educative Weekly Lives

  • Technical Training & Advice

  • Motivational Weekly Updates

  • Supportive Community of Like-minded Leaders

Benefits of Joining the Changemaker Project:

  • Immediate focus and clarity
  • Remove guesswork and indecision
  • No fear or frustration with technology
  • Be proud of your business
  • Relevant advice to take the right action
  • Access to use a proven formula to acquire clients
  • Concrete results – no more talking!
  • Highly efficient follow-up and marketing
  • Long-term system in place
  • Connect like-minded leaders with similar vision

Changemaker Project Structure:

  • 1

    Welcome to the Course

    • Hello Changemaker - Welcome to DiscoverChange!

  • 2

    Week 1

    • Download and print your strategy workbook

    • Workshop 1: Self & Brand Analysis

    • Live: Leverage Your Core Vision, Passion and Talent

  • 3

    Week 2

    • Technical Training: How to Create Professional Graphics for Social Media

    • Live: Position Yourself as the Specialist in Your Field

  • 4

    Week 3

    • Workshop 2: Business Structures & Business Planning

    • Live: Grow Your Business Through Digital Products and Services

  • 5

    Week 4

    • Technical Training: How to Set up Your Facebook Pages

    • Live: Create a Movement that Drives Real Change

  • 6

    Week 5

    • Workshop 3: Marketing Strategy & Customer Acquisition Process

    • Live: Automate Your Marketing for Efficient Growth

  • 7

    Week 6

    • Technical Training: How to Create an Automated Email Welcome Sequence

    • Live: Attract the Key Decision Makers

  • 8

    Week 7

    • Workshop 4: Stress & Mind Management

    • Live: Promote Your Services with Confidence and Authenticity

  • 9

    Week 8

    • Live: Use a Converting Sales Formula in Negotiations

  • 10

    Week 9

    • Workshop 5: Recap, Sales & Celebration

    • Live: Follow up with Leads with Professional Documentation

  • 11

    Week 10

    • Live: Money – Getting Ready to Receive!

Example of Project Outcome:

Every business and leader is different, and therefore results will vary depending on your needs and desires. Project outcomes also greatly depend on the leader’s willingness and commitment to take action as instructed.

Normally the Project Outcomes Include:

  • Clear Understanding & Confidence in Promoting Your Business

  • Easily Actionable Business Plan Resulting in Extreme Productivity

  • Consistent and Credible Facebook & LinkedIn Profiles

  • Automated Marketing Process That Brings Qualified Leads

  • Online Service/Product Ready to be Promoted & Sold

  • Automated Email Follow-Up Process

  • Renewed Levels of Resilience & Ability to Unlock Your True Potential

What Happens After You Join?

The project is delivered in REAL TIME and a new program starts every 4 months (Jan, May, Sept)

When you join the program, you immediately get:
  • Welcome email and video for further instructions
  • Your workbook for immediate download and printing
  • Access to your first online workshop (Self & Brand Analysis)
  • Range of resources for immediate strategies and motivation

Important Notes:

  • All workshops take place online and access will be sent directly to your inbox
  • If you “miss” a workshop or live broadcast, you can access them later (same day)
  • You will get specific business development advice that takes only minutes to implement
  • You can complete development activities when convenient for you
  • Activities will help you gain credibility and scale your business systematically
  • Additional advice, support and technical training is available upon request


“I signed a contract with DiscoverChange because I was struggling to get new clients. We began with an intensive half day session during which Susanne asked me everything about my business and through discussion led me to a clear map of my sales funnel; helped me clarify my product offer; priced up my service packages. Susanne and Edward helped me to create an effective marketing strategy, improved my website, created me a Facebook page and online training platform, set up a lead generation and 121 booking process, and even provided 121 support in my live workshops. They also helped to schedule professional and branded posts, and I got my first enquiry almost immediately. If you run a business by yourself and are struggling to get more customers, I would recommend DiscoverChange, Susanne and Edward. Great job guys, thank you!”

Ellen Mukwewa

“Susanne and her team have a phenomenal support to me in turning my passion into a business. She is so passionate about what she does that it invariably rubs off on you. Her knowledge and encouragement have really helped me to gain clarity and push me forward in my business ventures. I feel so comfortable talking to her and expressing my ideas. Knowing she is just a phone call away for that quick pep talk and check in, is invaluable.”

Janet Ellis

“In my e-commerce business I train and mentor other leaders. I didn't know how to progress further to what I wanted it become. I approached Susanne because it felt like she could help me with the business development. I needed my professional emails, website, content, videos, and Susanne helped and pushed me to do these things. Susanne is very different from others - she's set weekly targets and helped to achieve them. We've kept contact every week and she's physically helped me to set all the processes up and made sure I'm okay with everything. All the things alien to me before, such as event promotion and Facebook advertising, I now use in my business. I definitely would recommend DiscoverChange for other businesses!”

Tuyyabah Amjid

“Susanne Virtanen has such passion to develop business leaders. She has the great gift of making the development of a business strategy fun and exciting in order to generate great self belief to explode our businesses - thank you so much for making such a difference.”

Lizzy Bernthal

“It has been a great experience working with Susanne. She has helped me to realise my key strength and using those strength to develop a robust business. Taking up the 1-2-1 business coaching with Susanne has definitely exposed me to a lot of things I can do to turn my business into a success. Susanne is passionate about her work, she is very realistic and focused. Thank you Susanne for being an inspiration to other women.”

Favour Bolaji

“I was introduced to Susanne last Summer. I was at a stage in my life where I knew I wanted to make some significant changes both personally and business wise. I started with the 'Personal Development Coaching Program for Self-Discovery & Fulfillment' programme one to one. I then progressed on to 'Unleash Your Inner Entrepreneur' which I am currently in the process of doing. Suffice to say Susanne has encouraged me, inspired me, forced me out of my comfort zone and regularly given me a good metaphorical push! Her training is excellent, her communication style energetic and she is just generally amazing. Hand on heart, working with Susanne for the last 6 - 8 months has been life changing and I shall be forever grateful.”

Anne Wallis

“Over the past few months of working with Susanne and Ed at DiscoverChange, I've made more progress with regards to understanding my brand and how to help my ideal clients find me than I've made in the last 6 years I've been in business! Susanne makes the branding and marketing process not only simple but also fun and I've thoroughly enjoyed my meetings and calls with her. In my experience, working with a business coach can be a bit stressful but the DiscoverChange experience has been completely the opposite for me and has shown me a model of working with clients that I hope to emulate with my own. If you are feeling a bit "stuck" with regards to your business, I would recommend getting in touch with Susanne without delay: unsticking businesses is definitely her speciality!”

Caroline Bublik

“Susanne regularly delivers professional training workshops to the students of University of Wolverhampton. She covers areas of employability, confidence, teamwork, leadership and management. Prior to delivering the workshop Susanne carefully assesses the students’ needs to target her delivery appropriately. Having spent time in a number of workshops, it’s evident Susanne can work with any audience and can successfully lead the groups. Every year I receive excellent feedback from students who value Susanne’s training, thanking for this opportunity. Susanne is a social philanthropist, and I have no hesitation in recommending her training opportunities.”

Asia Alder

“Susanne’s workshop about taking my business to the next level was exhilarating and valuable. Before today I wasn’t sure how to use my video content but now I know how, where and why. The most useful for me was to write down what’s in it for my customers. From today I will stop procrastinating with making videos. Thank you Susanne, I would definitely recommend DiscoverChange workshops for other entrepreneurs.”

Mike Morris

“I attended Susanne's business workshop in Warwick yesterday and I can't recommend Susanne and her team enough. I learned so much from her and the guest speakers yesterday and simply too much to list. Susanne is such an authentic individual and is someone who genuinely cares about your business, your self development, and your success. I have always struggled with being confident online, concerning myself with how people perceive me rather than the message I'm trying to deliver. Personally, she helped me recognised that my limitations are are self imposed (and irrational) and that I'm the only one standing in front of my own success. If your a business leader I would highly recommend her workshop.”

Lee Roberts

What is DiscoverChange Ltd?

We specialise in accelerating business change, innovation and development through providing workshops, consultations, online training, done-for-you digital processes, and masterminds. The transformational projects and coaching enable leaders to develop their strategy and digital processes that drive efficient and systematic growth! 

Susanne’s Background

Business Development Consultant

Susanne Virtanen is the founder of DiscoverChange Ltd, and with her team she consults and supports a range of businesses with regard to leadership, teamwork, branding, marketing and sales. Susanne is originally from Finland, and with a versatile background in management and training she built her business with a mission to help leaders and entrepreneurs accelerate business innovation and development.

Susanne also works internationally, facilitating business development and training and speaking in conferences. Her motivational keynotes and workshops are highly regarded and rated by her clients, and she continues to collaborate with renowned universities both in the UK and abroad, with local businesses and government representatives, and several groups of students of all ages.

Over the years Susanne has developed a unique blend of transformational coaching and training that she, along with her partners, now delivers in workshops, consultations, masterminds, and online courses. With a background of working within special needs and mental health, Susanne is determined to help others eliminate any barriers to succeeding and reaching full personal and business potential. Whereas there is no limit to Susanne’s passion and energy in what she does, she now shares the all-important strategy that is absolutely crucial for accessing the right markets. Passion on its on isn’t enough to create robust change – systems and processes provide platforms to scale your business with ultimate efficiency, helping to create even more change.

Join Susanne on her mission to create transformational change in the world – providing value and support and helping others succeed!

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